Good design for me is user friendly, visually appealing and communicates clearly.

I start each project with methodical research, deep into the subject’s theme. This process alternates with playful lateral thinking in the search for strong, original, and effective visual solutions.

© Rosangela de Araujo

Product design // Identity // Advertising


Diet candy

Candy and package design are triangular (arrow), suggesting dynamic equilibrium and determination: important when keeping to a diet. Colours and overall design add a playful note.

Candy and packaging design

Brazil 1990
strategy · concept · product design · packaging design · visual identity · illustration