Good design for me is user friendly, visually appealing and communicates clearly.

I start each project with methodical research, deep into the subject’s theme. This process alternates with playful lateral thinking in the search for strong, original, and effective visual solutions.

© Rosangela de Araujo

Identity // Advertising

Tutta Pasta

Italian restaurant

Design concept is based on the restaurant’s specialty of making their own pasta in the traditional way.

Leporello, front

Brazil 1991
strategy · text · visual identity ·
logo design
· typeface design