Good design for me is user friendly, visually appealing and communicates clearly.

I start each project with methodical research, deep into the subject’s theme. This process alternates with playful lateral thinking in the search for strong, original, and effective visual solutions.

© Rosangela de Araujo

Identity // Advertising


Motorcycle parts retailer

Postcard announcing company’s new logo.

Brazil 1990
strategy · text · logo design · design